Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Leung, Wilson K. S. , Lee, Kin Yi
- Resource Type: book chapter
- Date: 2024
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
- Creator: Rahman, Mohammad M. , Rosenberger III, Philip J. , Yun, Jin Ho , de Oliveira, Mauro José , Köcher, Sören
- Resource Type: journal article
- Date: 2024
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
- Creator: Olivier, Lizette , Carlson, Jamie , Rahman, Syed Mahmudur , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2022
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
- Creator: Yun, Jin Ho , Rosenberger III, Philip J. , Sweeney, Kristi
- Resource Type: journal article
- Date: 2021
Driving COBRAs: the power of social media marketing
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , De Oliveira, Mauro Jose
- Resource Type: journal article
- Date: 2021
Exploring consumer–brand engagement: a holistic framework
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2021
The role of social media elements in driving co-creation and engagement
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J. , Leung, Wilson K.S. , Chang, Man Kit
- Resource Type: journal article
- Date: 2021
Driving consumer-brand engagement and co-creation by brand interactivity
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , Jose de Oliveira, Mauro
- Resource Type: journal article
- Date: 2020
Exploring destination engagement of sharing economy accommodation: Case of Australian second-homes
- Creator: Keogh, Clare , Kriz, Anton , Barnes, Lisa , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Examining the consumption of financial products by Muslim consumers in Australia
- Creator: Jeffrey, Reyaz , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil
- Creator: Rosenberger III, Philip J. , Yun, Jin Ho , Rahman, Mohammad M. , Köcher, Sören , de Oliveira, Mauro José
- Resource Type: journal article
- Date: 2019
Issues in consumer-based brand equity and agenda for future research
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J. , de Oliveira, Mauro Jose
- Resource Type: book chapter
- Date: 2019
Exploring the effect of social media marketing on consumer-brand engagement
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2018
The moderating effect of cost orientation on RMO adoption in the hospitality industry
- Creator: Lee, Howard C. W. , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2017
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
- Creator: Carlson, Jamie , Rosenberger III, Philip J. , Rahman, Mohammad M.
- Resource Type: journal article
- Date: 2016
Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative
- Creator: Dotterweich, Christoph , Rosenberger III, Philip J. , Holzmüller, Hartmut H.
- Resource Type: conference paper
- Date: 2016
Factors affecting smart working: evidence from Australia
- Creator: Malik, Ashish , Rosenberger III, Philip J. , Fitzgerald, Martin , Houlcroft, Louise
- Resource Type: journal article
- Date: 2016
The Moderating Effect of Cost Orientation on RMO Adoption in the Hospitality Industry
- Creator: Lee, Howard C. W. , Rosenberger III, Philip J. , Pires, Guilherme
- Resource Type: journal article
- Date: 2016